You don’t need to hire a full-time publicist to enjoy media attention, but you do need a plan. In this fast- paced and fun presentation, Beth Caldwell shares how to make individuals and businesses attractive to the media. The most important take-away: Be READY when the media calls you.
During this fast-paced, high energy informative workshop, you’ll learn:
• How to create a customized media list
• What you need in your press kit
• How to develop a relationship with reporters, editors and producers
• How to write an attention-getting press release
December is the perfect time of year to design your publicity plan for
2017, so don’t miss this workshop.
Meet the speaker:
Beth Caldwell is a local author, speaker, success strategist and the
founder of Leadership Academy for Women. A public relations expert, she
helps her clients to elevate their presence and become respected experts
and leaders in their industry. She is a columnist for the Pittsburgh
Business Times and Smart Business magazine but is best known as the
founder of Pittsburgh Professional Women and Leadership Academy for Women
In 2016 she released Publicity Action Workbook: A Comprehensive
Step-by-Step Workbook to Create a Complete Publicity Plan to Grow Your
Business. Beth is a Pittsburgh Magazine 40 Under 40 Winner, a recipient of
the Pennsylvania Women of Courage Award and an instructor with the Steve
Harvey Success Institute.
Not familiar with Beth’s work?