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How to Create a Complete Publicity Plan for Your Business with Beth Caldwell

  • COTERIE Pittsburgh 437 Grant Street PIttsburgh, PA 15219 USA (map)

You don’t need to hire a full-time publicist to enjoy media attention, but you do need a plan. In this fast- paced and fun presentation, Beth Caldwell shares how to make individuals and businesses attractive to the media. The most important take-away: Be READY when the media calls you.

During this fast-paced, high energy informative workshop, you’ll learn:

• How to create a customized media list

• What you need in your press kit

• How to develop a relationship with reporters, editors and producers

• How to write an attention-getting press release


December is the perfect time of year to design your publicity plan for

2017, so don’t miss this workshop.

Your registration includes lunch, workshop and materials.


Meet the speaker:

Beth Caldwell is a local author, speaker, success strategist and the

founder of Leadership Academy for Women. A public relations expert, she

helps her clients to elevate their presence and become respected experts

and leaders in their industry. She is a columnist for the Pittsburgh

Business Times and Smart Business magazine but is best known as the

founder of Pittsburgh Professional Women and Leadership Academy for Women

In 2016 she released Publicity Action Workbook: A Comprehensive

Step-by-Step Workbook to Create a Complete Publicity Plan to Grow Your

Business. Beth is a Pittsburgh Magazine 40 Under 40 Winner, a recipient of

the Pennsylvania Women of Courage Award and an instructor with the Steve

Harvey Success Institute.

Not familiar with Beth’s work?

Watch here:

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Earlier Event: January 18
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Later Event: February 8
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